Terms of Service

Last updated October 11, 2026

Please read carefully. These terms form a binding agreement between you ("Client," "you") and EveryFollowUp, Cleveland, Ohio ("we," "us"). By paying the setup fee or using the service, you agree to these terms. If you sign a written service agreement with us, that signed agreement controls in case of any conflict with this page.

1. The service

EveryFollowUp provides an AI-assisted front office for home-service businesses:

  • Missed-call text-back and lead follow-up by SMS text message
  • Estimate and appointment requests captured by text and routed to you to confirm
  • A running follow-up list of open requests and holds, maintained for you and included in your evening summary
  • Urgent-job escalation — emergencies flagged and routed to you promptly

Pilot clients are covered by the Pilot Scope Amendment: pilot service covers missed-call text-back, lead follow-up texts, urgent escalation, and your follow-up list; additional channels are added only after live testing and written confirmation.

You approve all customer-facing message wording before it goes live. We do not provide legal, tax, or compliance advice.

2. Fees and billing

  • Setup: $750 one-time. Nothing is charged at signing: you place a card on file, and the setup fee is charged on day 8 after your verified activation, together with your first weekly charge — $750 plus $189, plus applicable tax, itemized on a single invoice. The setup fee includes your first 7 days of service, counted from your verified activation date. Weekly charges never start before verified activation. The 8-day activation clock starts when a carrier-approved texting line for your business is ready and activation testing begins, not at signing. If verified activation has not occurred within those 8 days (your Day-8 Walk-Away Right), you may cancel this agreement in writing at any time until it occurs, owing nothing; no setup or weekly charge is ever made before verified activation.
  • Rate lock: your $189/week rate stays locked for the life of the account while service remains continuous.
  • Weekly service: $189/week. Your first weekly charge bills on day 8 after verified activation — after the first 7 days included in the setup fee — and each weekly charge pays for the week ahead. It then recurs every 7 days, anchored to your activation weekday. Fees are not prorated: a billing week that has started is billed in full. Your weekly rate stays locked for the life of the account while service remains continuous. If service lapses and restarts, the then-current rate applies. A weekly charge that fails and is paid within 7 days, while service continues, does not interrupt continuous service and does not affect your locked rate.
  • Sales tax: All fees are exclusive of applicable sales and use tax, which will be added to each charge at the rate in effect for the client's service location.

Late payments may pause service until the account is current. We may change the weekly rate for future billing periods with at least 14 days' written notice; your rate lock (above) is the exception and is honored as written.

2a. Future add-on services

Additional service offerings requested by you or offered by us in the future are available as à la carte add-ons, priced separately and optional. Add-ons are described and priced in writing before they begin, may be cancelled under the same cancel-anytime terms in §3, and never change your locked base rate.

3. No fixed term — cancel anytime

  • There is no contract period and no minimum commitment. Service is week-to-week.
  • Either party may cancel at any time, for any reason, effective immediately upon written notice (email to hello@everyfollowup.com from you, or email from us to your address on file).
  • When cancellation takes effect, services stop immediately. Text-back, message handling, and reports all cease at that point.
  • Fees already billed for the current week are not prorated or refunded on cancellation (see §4).
  • We may suspend or terminate service immediately, without prior notice, for non-payment, suspected fraud or abuse, unlawful use, or violation of these terms.

4. Refunds

  • If your service has not reached verified activation within the 8 days after a carrier-approved texting line for your business is ready and activation testing begins, you may end this agreement in writing at any time until it does, owing nothing — no setup or weekly charge is ever made before activation — nothing is charged before activation, so there is nothing to refund. If any amount was charged in error, it is refunded in full. After verified activation, the setup fee is non-refundable.
  • Weekly fees are non-refundable once a billing week starts, including when you cancel mid-week.
  • If we fail to deliver the core services for a full billing week through our own fault, your remedy is a credit or refund for that week, at our discretion. This is your exclusive remedy for service interruptions.

5. No guarantees

EveryFollowUp does not guarantee leads, revenue, bookings, response times, review counts, rankings, or any business results. Missed-revenue calculators, examples, demo calls, and illustrations on our site and in our materials are illustrative — not promises of performance. Your results depend on your market, pricing, availability, and follow-through.

6. How the AI works — disclosure

  • Your customers interact with an AI-assisted system. It is designed to be clear and professional and will never claim to be a specific employee of your business.
  • The system follows the business rules, scripts, and escalation paths you approve. Anything ambiguous, sensitive, or urgent is routed to a human per your escalation rules.
  • AI systems can make mistakes. You are responsible for reviewing escalations and correcting anything the system gets wrong; we tune the system from your corrections.

7. Your responsibilities

  • Provide accurate business information (services, territory, hours, pricing policy), necessary system and phone access, and prompt approval of message templates and scripts.
  • Handle all jobs, quotes, callbacks, and customer relationships booked on your behalf. We capture, hold, and route — you close and deliver.
  • Messaging compliance is yours. You warrant that you have proper consent to text your customers, that your contact lists were lawfully obtained, and that you comply with all applicable messaging laws, including the Telephone Consumer Protection Act (TCPA) and state equivalents. Our automated texts include opt-out handling; you must honor opt-outs in your own follow-up.

8. Acceptable use

You will not use the service for unlawful, deceptive, or abusive purposes, including spam, robocalling, harassment, or messaging persons who have opted out. We may suspend service immediately for violations.

9. SMS program terms

  • Program name: EveryFollowUp customer follow-up messaging, sent on behalf of your business.
  • Program description: conversational follow-up texts to people who already contacted your business (missed calls, inbound texts, web-form submissions), including missed-call text-back, inquiry follow-up, and urgency clarification, and placing tentative holds for appointment or estimate requests inside the windows and rules you set. A hold is not a booking: a visit is booked only when you confirm it, and a hold you do not confirm releases automatically at the deadline you set. Where your calendar or job software is connected to the service and you have signed written booking authority, the desk books directly. EveryFollowUp does not dispatch or quote prices. We do not use this SMS program for cold outreach or purchased lists.
  • Message frequency: conversational — typically a few messages per inquiry. Message and data rates may apply.
  • Opt-in: recipients provided their number by calling, texting, or submitting a form on your business's website or listings, with consent language stating they agree to receive conversational text messages about their inquiry.
  • Opt-out: reply STOP, CANCEL, or UNSUBSCRIBE at any time. Opt-outs are honored immediately; no further messages are sent after STOP. Reply HELP for help, or email hello@everyfollowup.com.
  • Support contact: hello@everyfollowup.com.
  • Carrier disclaimer: Carriers are not liable for delayed or undelivered messages.
  • Website form data: pilot requests submitted through this website are stored in a Cloudflare D1 database operated by EveryFollowUp, and a copy is emailed to our team inbox through our email-delivery vendor, Resend, for review. Submitting the form takes no payment and creates no commitment on either side.

10. Data, privacy, and ownership

  • You own your customer data. Your contacts and conversation records are never sold and are never shared except as needed to operate the service.
  • Services run on third-party vendors (telephony/SMS, AI models, hosting); data is shared with them only as needed to provide the service.
  • You may request a copy or deletion of your data at any time, including on cancellation. See our Privacy Policy.
  • We may use aggregated, de-identified service data (never your customer list) to improve the service.

11. Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform under these terms, except as required by law.

12. Warranty disclaimer

The service is provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation; telephony carriers, platforms, and AI vendors can and do have outages.

13. Limitation of liability

To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenue; (b) our total liability for all claims arising from the service is capped at the fees you paid us in the 12 weeks before the claim arose. Some states do not allow these limitations, so they may not apply to you.

14. Indemnification

  • You will indemnify and hold us harmless from claims arising from your breach of §7 (messaging compliance/TCPA), your contact lists or consent practices, your services or pricing, and your violation of law.
  • We will indemnify and hold you harmless from claims that the service itself, as provided by us, infringes a third party's intellectual property rights.

15. Changes to these terms

We may update these terms with at least 14 days' written notice (email or site posting). Continued use after the effective date constitutes acceptance. Fee increases are governed by §2. Your rate lock cannot be changed without your written agreement.

16. Governing law and disputes

These terms are governed by the laws of the State of Ohio, without regard to conflict-of-law rules. The parties will first attempt good-faith negotiation for 30 days; failing that, exclusive jurisdiction and venue lie in the state or federal courts of Cuyahoga County, Ohio. The prevailing party in any action to enforce these terms is entitled to reasonable attorneys' fees.

17. General

  • Notices: email to the addresses on file is effective written notice.
  • Assignment: neither party may assign without the other's written consent, except to a successor in a merger or sale of substantially all assets.
  • Severability: if any provision is held unenforceable, the rest remain in full effect.
  • Entire agreement: these terms (plus any signed service agreement, which controls on conflict) are the entire agreement regarding the service.

18. Contact

Questions about these terms? Email hello@everyfollowup.com — an AI partner replies, and EveryFollowUp stands behind every answer.